The Westminster News
  • Homepage
  • Blog
  • Who We Are
  • Homepage
  • Blog
  • Who We Are

the  westminster  news

Published by the students of Westminster School

Corona Winner — Esports

11/11/2020

 
Picture
By Alex Shao ’22
(Image Credit: Patar knight-Own work, CC BY-SA 4.0, Creative Commons. The League of Legends World Championship is an annual League of Legends tournament that rotates its venues around the world.)
​

Under COVID-19’s threats, nations are finding new ways to reopen and re-boost their economy, which often impose more problems on communities that lack health awareness. Therefore, more attention is paid to digital economics and the esports (electronic sports) industry is one of the newly-rising phenomenons. In 2019, the esports industry generated more than $1 billion and had 443 million viewers around the world — more than the total viewership of American football and rugby combined. It is estimated that the viewership will increase to 495 million in 2020 and continue growing to 646 million in 2023.
Why should one care, some might ask, when sports like soccer or basketball have so many more viewers? In contrast with the NBA, which has fans with the average age of 42, most of the viewers for esports competitions range from 15 to 27, younger generations that are becoming the future of the nations. The industry has a significant advantage compared to other sports due to its appeal to younger people, one of the most valuable and elusive markets. Since younger generations are more likely to watch or participate in them, the industry easily gains more profit through advertising and media rights. Companies that want to reach this market would tend to sponsor teams or leagues, which effectively introduces them to the young audience. Almost 75% of the total revenue ($1 billion in 2019) came from sponsorships and media rights, which helped the development of the industry and increased the influence of the sponsors and broadcasters of the competitions. Besides sponsorships and media rights, merchandise has also attracted younger people.
 
Because of the coronavirus, esports competitions gained more viewership due to its accessibility. There is no discrimination against races, genders, languages, ages and athletic abilities so that everyone can watch or participate. Streaming platforms gain immense viewership thanks to the simplicity in which supporters may participate. A phone or a laptop is the only necessity to watch the competitions, instead of purchasing tickets to watch the games. As digital competitions become more and more popular when everyone is inside, staying safe, the esports industry is earning increasingly more recognition and rapidly becoming a significant economic factor.
 
Sources:
https://www.marketwatch.com/story/the-sports-with-the-oldest-and-youngest-tv-audiences-2017-06-30
 
https://www.forbes.com/sites/jamesayles/2019/12/03/global-esports-revenue-reaches-more-than-1-billion-as-audience-figures-exceed-433-million/?sh=59a54d371329
 
https://venturebeat.com/2020/02/25/newzoo-global-esports-will-top-1-billion-in-2020-with-china-as-the-top-market/
 
https://www.greenmangaming.com/the-money-game/

Comments are closed.

    Archives

    February 2023
    December 2022
    November 2022
    October 2022
    April 2022
    February 2022
    December 2021
    November 2021
    September 2021
    May 2021
    April 2021
    February 2021
    December 2020
    November 2020
    October 2020

WESTMINSTER SCHOOL
​995 Hopmeadow Street
Simsbury, Connecticut 06070
Photos used under Creative Commons from Verde River, Manu_H, focusonmore.com